Integrated healthcare marketing
Lead brand positioning, digital campaigns, content development and sales enablement across email, content, events and targeted outreach.
5,500+ healthcare decision makers reached
Senior Marketing Manager · Multi-Location Marketing & Growth
Integrated marketing.
Local market focus.
Hands-on execution.
I’m Angela McPherson, a marketing leader with 20+ years of experience developing and executing integrated marketing programs across healthcare, technology and consumer-facing businesses.
I’ve supported marketing across more than 80 locations and multiple brands, balancing organization-wide priorities with local market needs. I bring hands-on expertise across paid media, SEO, websites, email, automation and performance optimization.
Healthcare · Technology · Consumer-facing businesses
Selected impact
Good marketing
should leave
evidence.
The details change from one business to another. The expectation does not. Marketing should create measurable progress.
Global digital growth
Led paid search, organic search, website strategy and digital performance for a global clinical research organization.
69% increase in organic engaged sessions month over month
35% reduction in Google Ads cost per click
Multi-location marketing
Managed paid search, lead generation, social media and websites across multiple senior living brands and markets, balancing brand consistency with local needs.
80+ senior living communities supported
Strategy across more than 80 businesses
Led brand, website and digital marketing strategy from the first business conversation through launch, coordinating owners, designers and developers.
80+ businesses served across multiple industries
How I contribute
From the business goal
to the details that matter.
Make the offering clear.
I translate complex products and services into messaging buyers can understand and sales can use.
Build connected campaigns.
I bring paid media, content, search, email and sales enablement together around a defined audience and goal.
Stay close to performance.
I use campaign data to guide budget decisions, improve the work and identify what deserves attention next.
Career experience
Integrated programs.
Real marketing responsibility.
2025–Present
Marketing Manager · Salient Health
Lead integrated marketing for a healthcare analytics company, managing brand positioning, digital campaigns, content development and sales enablement. Plan and execute multi-channel programs across email, digital content, events and targeted outreach, reaching more than 5,500 healthcare decision makers. Partner with internal stakeholders to align marketing initiatives with business priorities, develop campaign assets and support ongoing engagement. Manage marketing execution from planning through launch, monitoring performance and identifying opportunities to improve results.
2023–2025
Director, Digital Marketing · Celerion, Inc.
Led digital marketing and website modernization for a global clinical research organization, overseeing paid search, organic search, website strategy and digital performance. Reduced Google Ads cost per click by 35% and increased organic engaged sessions by 69% month over month through campaign optimization and website improvements. Developed search visibility strategies across traditional and AI-powered search, using performance data to identify opportunities, improve digital experiences and guide marketing investments.
2020–2026
Vice President, Marketing, Contract · The XK3 Agency
Led integrated digital marketing programs for multiple client businesses, managing campaign strategy, execution and optimization across paid search, paid social, SEO, email and digital channels. Worked with clients to identify growth priorities, improve customer and prospect engagement and allocate marketing budgets based on performance. Developed HubSpot automation and email nurture programs to support ongoing engagement and follow-up. Managed competing client priorities while maintaining consistent execution and measurable campaign performance.
2020–2023
Senior Demand Generation Manager · Waterfield Tech
Owned demand generation for enterprise contact center and customer experience software, building campaigns across paid media, account-based marketing, email, content, search and events. Partnered with sales, product marketing and solutions teams to address the priorities of IT, customer experience and operations buyers. Connected campaign planning with lead acquisition and pipeline goals.
2020
Digital Marketing Manager · Foster Caviness
Managed digital marketing across the company’s website, social media, recruitment and direct-to-consumer channels. Developed customer-facing digital programs to strengthen brand visibility, expand market reach and support sales growth. Coordinated website content and digital communications to help customers discover products and services while supporting recruitment marketing initiatives. Balanced multiple marketing priorities and audiences through hands-on campaign execution.
2018–2020
Manager, Digital Communications & Online Strategy · ALG Senior
Managed digital marketing and communications supporting more than 80 senior living communities across multiple brands and markets. Led paid search, lead generation, social media and website initiatives to strengthen individual community visibility and engagement with prospective residents and families. Balanced organization-wide brand consistency with local marketing needs, coordinating agency partners and collaborating with stakeholders to support campaign execution across the portfolio.
Selected consulting experience
Strategy through implementation.
2008–2025
Founder · AM Digital Studio
Founded and operated a marketing consultancy serving more than 80 businesses, partnering directly with owners and leadership teams to develop brand strategies, launch websites and execute digital marketing programs. Managed multiple client engagements, creative and technical partners and marketing projects from initial planning through implementation. Provided hands-on support across digital marketing, website development, campaign strategy and marketing automation, helping businesses improve their marketing capabilities and digital presence.
Capabilities & tools
Broad experience.
Practical depth.
Marketing
Multi-Location Marketing · Integrated Marketing Strategy · Customer Acquisition & Engagement · Digital Marketing Management · Lead Generation · Paid Search & Paid Social · SEO & Search Visibility · Website Strategy & Conversion Optimization · Email Marketing & Automation · Brand Management · Campaign Planning & Execution · Marketing Analytics & Performance Optimization · Cross-Functional Collaboration · Agency & Vendor Management · Marketing Technology
Technology
HubSpot · Salesforce · Pardot · Google Analytics 4 (GA4) · Google Ads · Google Search Console · LinkedIn Campaign Manager · Meta Ads Manager · SEMrush · Looker Studio · WordPress · Adobe Creative Suite · Canva · Microsoft Excel · Smartsheet · Zapier · Make · n8n · ChatGPT · Claude · Perplexity
Education
Bachelor of Science, Business Marketing
Liberty University
Certifications
Data Integration Expert, September 2026
Certified GURU Email Specialist, June 2025
Smartsheet Certification, February 2025
Certified Optimization & Testing Specialist, June 2022
HubSpot Digital Marketing Certification, March 2022
A few useful answers
What I bring
to the role.
I’m strategic, hands-on and comfortable leading marketing across teams, channels and complicated subject matter.
What types of roles am I considering?
Senior marketing manager roles where I can shape integrated strategy and stay close to execution, with a focus on multi-location marketing, customer acquisition and growth.
Am I strategic or hands-on?
Both. I’m comfortable setting the direction, explaining the priorities and leading the program. I also understand the platforms, campaigns and processes well enough to recognize what is working.
Have I worked with agencies and outside partners?
Yes. I have worked inside companies, for agencies and directly with clients. I have coordinated sales teams, subject matter experts, designers, developers, freelancers and outside partners.
Can I market complex offerings?
Yes. Much of my career has involved translating technical, clinical or operational offerings into clear messages and campaigns for specific audiences.
Creative portfolio
A closer look at the creative.
Explore brand identities, print materials and digital campaigns from across my work.
Let’s talk
Need a marketing leader who can set the direction, build demand and connect the pieces?
I’m interested in opportunities where marketing has an important job to do and the company wants someone who can bring focus, experience and practical leadership to it.